The Local Buzz is a local eating and food justice initiative based in Minneapolis & serves the greater twin cities area. Local Buzz exists as ablog and a seasonal cookbook and works to encourage people to eat locally and more sustainably.
The goal of The Local Buzz project was to create a brand that was lighthearted & approachable. The task of eating locally is not exactly easy, and it was important that the brand be inviting so that people would start to embrace the opportunity. It was important that the brand have a strong digital and printed presence, as it would need to make a statement in both mediums. The final deliverables for this project were 4 seasonal cookbooks and a well-designed blog. This project is ongoing.